Jerry Greenfield

Bio    |    Videos    |    Books

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Values-Based Selling

Co-Founder of Ben & Jerry's Ice Cream & Bestselling Author, Ben & Jerry's Double Dip

• Learn how Greenfield built a store front venture into a $300 million ice cream empire by making social responsibility and creative management strengths instead of weaknesses

• How Greenfield created both a nuts-and-bolts guidebook to the promise and pitfalls of “values-led” business

• Learn an inspiring wake-up call about the growing international influence of the “socially conscious” or “mission driven” corporation

Bio

Jerry Greenfield and his long-time friend and business partner Ben Cohen are the men behind one of the most talked-about, and least conventional, success stories in American business. Co-founder of Ben & Jerry’s Homemade, Inc., Greenfield has helped to build a store front venture into a $300 million ice cream empire by making social responsibility and creative management strengths instead of weaknesses.

With his bestseller, Ben & Jerry’s Double-Dip: Lead with Your Values and Make Money, Too (co-authored with Cohen), Greenfield created both a nuts-and-bolts guidebook to the promise and pitfalls of “values-led” business, and an inspiring wake-up call about the growing international influence of the “socially conscious” or “mission driven” corporation.

Bringing all of this to life at the lecture podium, Greenfield’s presentation delivers a rousing tribute to America’s entrepreneurial spirit, full of anecdotes and radical business philosophy. It also addresses the great sense of fun that is the company’s hallmark, illustrated with the serving of Ben & Jerry’s ice cream for the entire audience.

Ben and Jerry soon became known throughout Vermont for their rich, unusual flavours and community-oriented approach to business. They sponsored a Fall Down Festival and a free outdoor movie festival, and celebrated their anniversaries with a Free Cone Day. Jerry began by making all the ice cream, but as the company expanded into new markets, he soon found himself handling everything from distribution to orientation to employee motivation.

Today a model for American business success, Greenfield and Cohen have been recognized for fostering their company’s commitment to social responsibility by the Council on Economic Priorities (which awarded them the Corporate Giving Award in 1988 for donating 7.5 percent of their pre-tax profits to non-profit organizations through the Ben & Jerry’s Foundation), and by the U.S. Small Business Administration (which named them U.S. Small Business Persons of the Year in 1988 in a White House ceremony hosted by President Reagan).

What people say about Jerry Greenfield

A very different kind of business book, Ben & Jerry's Double-Dip shows how a company can win the respect of its community, loyalty of its customers, and healthy profits, too, by addressing social concerns as well as the bottom line.

- Business Times

Books

Video Samples

People can't stop talking about The Art of Sales...

Thank you! This is not my area of expertise, but one I need to know as a senior manager of my area. I learned and I was challenged in my thinking. A great day!

- Lisa Pittet, Senior Manager, MacEwan Centre for Sport & Wellness